Examples of unfair or deceptive business practices under the law include (but are not limited to):
- Misrepresenting the characteristics, ingredients, benefits, or uses of goods and services
- Misrepresenting certifications of products or services
- Misrepresenting the grade or quality of certain products or services
- Misrepresenting the price of products or services
- Bait-and-switch advertising
- Failing to disclose information concerning goods and services when such failure was designed to get the consumer to engage in a transaction
- Unlawful telemarketing practices
Under consumer protection laws, both the Attorney General’s Office as well as private citizens may bring legal actions against businesses that engage in the above practices.
As a plaintiff in a lawsuit against a business, you must demonstrate the following:
- The business acted in an unfair, deceptive, or fraudulent manner that affected your business, occupation, or vocation;
- The practice is one that affects consumers or potential consumers;
- You suffered some type of injury or loss due to the practice; and
- The practice resulted in this injury or loss.
Where you prevail as a consumer in a court action against a business, you may be entitled to damages. These can include $500 or the actual damages you incurred due to the violation, plus 3x the damage amount if the business violator’s conduct was willful, fraudulent, intentional, or knowing.